December 2011
3 posts
Steve Jobs: 20 Life Lessons →
My feelings about Steve Jobs have always been a little mixed. I long admired his entrepreneurial spirit and business acumen and was in sheer awe of his natural instincts for what appeals to consumers. On the other hand I bristled at what I saw as his — and by extension Apple’s — occasionally …
Branding: How It Works in the Social Media Age... →
Branding and social media — they seem to go together so well, yet they’re both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative…
